Background:

In South African schools, the official language of instruction is English yet only 8.2% of the population speak it as a home language. With this in mind, Pearson came up with an idea to take a normal behavior in children and turn it into an educational tool without them knowing.

Idea:

Majority of students use WhatsApp to chat with friends for hours on end each day. The language of communication, more often than not, happens to be English. So, in order to improve their knowledge of the language, we created Chat To Learn, a WhatsApp plugin that gets students to learn on their own terms.