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with love, mom

Background:

Bledine as a brand needed to move away from it's competitors by standing for something more than just nutrition.

Insight:

It doesn’t matter if you’re rich or poor. Whether you’re a shop owner or a stay-at-home mom. The love we have for our children connects us all as mothers. It binds us like nothing else can. Because what we want, is for them to grow up healthy and strong.

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social

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