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The 21st of March 2016 was declared as the international day against racism. As a brand that has never been afraid of controversy, we decided to add some fuel to the conversation.


So on that day, we removed the colour from our channel, turning it into a platform to talk about race and racism. #LETSTALKCOLOUR appeared on all content, all day, and a ticker tape was added to out broadcast to air our audience’s views in real time.


For the 21st of March, all advertising was removed from the channel and replace with unique interviews of out audience letting them share their opinions and views and ways to unite.


Unique idents were also created to fuel the conversation.


With 21.8 million twitter impressions on the day, we got a nation talking about race and colour, discussing ways to make things better for all.


And our global conversation continues.

lets talk color.png

Disclaimer: This wasn't my idea but I helped the team roll out all the content for the social platforms and helped animate some of the idents. The full credits go to the team below.


MTV Africa (Dillon Khan, Spencer Mparutsa, Chris Wilson)


Ogilvy & Mather Johannesburg

Gloo@Ogilvy Johannesburg


Chief Creative Officer:
Pete Case


Executive Creative Directors:
Matthew Barnes, Mariana O’Kelly


Creative Directors:
Fred Cilliers, Charles Pantland, Terry MckennaArt 


Art Directors/Designers:
Michael Zulu, Marina Le Roux, Henry Pieterse, Nikita Gemeliaris, Titus Bogatsu, Fraternity Mathabatha, Brent Streeter, Kyle Bowman, Brad Delacoliniere, Agi Masekela, Bheki Mavuso, Kiara Pandaram, Nonhlanhla Mkwanazi, Cecile Brits, Anneke Jacobs, Gregory King


Lizell van der Westhuizen, Ntando Msibi


Business Director/Account Director:
Shannon Gahagan, Steph De Raedt


Marina Le Roux, Henry Pieterse, Nikita Gemeliaris, Jared Gower, Titus Bogatsu

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